Dear Gwen, I have known you for a long time. You handled the 2004 sale of my house in Barron Park, Palo Alto, the 2005 purchase of my rowhouse in The Crossings of Mountain View, and the March 2017 sale of my rowhouse. Looking at the stats in the San Antonio Area Report for April 2017, I feel really lucky to have gotten the great selling price that I did. It is at the high end of the range and well above the median sale price for the San Antonio area during this spring. That happy result is due in very great part to the excellent work of you and your team of inspectors, contractors and stager, with just a little help from me, who listened to your expert advice. We did pretty well, yeah? A billion thanks, Paul Edwards
(Seller of 113 Pacchetti Way, Mountain View, CA 94040)
Well done, my dear friend Gwen! We valued your advice and guidance throughout the entire process. You are truly gifted and amazing! There really aren't words to adequately express our gratitude.
Warm Regards, Bob & Alice
Love, Buck and Judi
We were very touched, and grateful for the many hours you spent after the offer was accepted, lining up contractors for us, and generously overseeing everything at the house. We really felt taken care of – at a time that otherwise would have been terrifying and completely overwhelming.
We love our new neighborhood and we love that we now have you as our neighbor!
Thank you for everything – and the delicious persimmon cake too! We look forward to seeing you soon!
Love, Sarah, Scott, Eliana, Chava, & Orli
Then, with the assistance of your extended team of professional inspectors, contractors and consultants and your vast knowledge of the Barron Park neighborhood, you provided us with solid information about the value of our house in today's market and which up-front expenditures would be most likely to pay off in the form of a higher sale price and a smoother path to closing.
By exploring different approaches to selling the house, you were able to find us a motivated buyer, which meant that we were able to go from inspections to a signed contract to closing in a very short period of time and with minimal hassle. Your tireless efforts to chase down every conceivable loose end left nothing to chance and ensured that the whole process went very smoothly.
Beyond all the hard work and experience, it's obvious that personal integrity is a key to your approach and that maintaining trust in all your professional relationships and with the community is of paramount importance to you.
My brother and I are very happy with how the sale went and I am sure that choosing you to advise and represent us was crucial to experiencing such a good outcome.
Good-hearted and VERY skilled. You are the BEST, Linda
Well, the biggest compliment goes to you!!! You really drove the preparation with your attention to detail, were a force of nature throughout the marketing, and a maestro at the offer negotiations!! THANK YOU SO MUCH.
Kristine and John
Just wanted to officially thank you for all your amazing efforts during our purchase of San Jude. Your dedication and concern went far beyond our expectations and were truly appreciated. Your assistance and knowledge in so many areas (loans, repairs, designers, etc), made this such a smooth process.
It was an honor to work with you and experience your integrity and expertise.
I thank you for everything you did to make this sale happen in a timely manner. You go far beyond what an ordinary agent would do. You are the best!
We bought a condo, are overwhelmed by many things going on in our lives, but had the incredible fortune to meet you and been taken care of. I never thought of real estate as being a caretaker profession until I met you - you are WONDERFUL, EXCELLENT and I so much appreciate your loving tender care.
Words can not describe my gratitude and I know I gained a friend for life.
THANK you dear!
Can you imagine someone who works around the clock, pays extreme attention to little details, promptly returns all email and phone calls, manages all care/repair home projects and personnel, has a savvy eye for graphic design and photography brochures, possesses the skills to handle all types of people, and provides you with the expertise, knowledge and professional services that make selling your home successfully a dream come true? Meet Gwen Luce. She is that rare jewel who has a heart for people and excels in providing service that is beyond your imagination. It is said that it's the little things that make big things possible. Gwen is the master of spending time in the beginning getting all those little things taken care of first so that the rest of the process flows as smoothly as possible. She makes things happen with boundless energy, enthusiasm and smiles. Many years ago, Gwen helped us buy our home and throughout the years has been a wonderful resource in giving us advice about updating and remodeling. Recently, she helped us rent our home in only 5 days with multiple offers over asking price. Gwen makes things happen! We are so grateful to her for helping us. She's the only one we would trust with our home! Thanks Gwen! You're amazing. You're the best!
Thank you again for your extraordinary work in getting my mother's condo ready for sale, and shepherding all of us through the process. Your experience shows in your attention to every detail and your understanding of just what needs to be done, as well as in your excellent contacts in senior assistance, staging, repairs...everything! We are so very, very grateful for your exhaustive efforts to get every detail lined up in time. You are one in a million.
Hardwin and Tamara Mead
We bought and sold a few houses over the years and you were by far the most thorough and professional agent we ever had! Escrow went very smoothly because you stayed on top of every detail – the mountain of paperwork, inspections, loan, timing schedule, etc... Thank you!!
The Toft family
We've all been working so hard and have accomplished so much in a short amount of time. Making that first phone call to you was one of the smartest things we've ever done! Your compassion, drive, energy and spirit is what the twins have needed to get us through this phase. Mom & Dad have definitely been watching over us. Our parents always said that you were pretty amazing and they respected you a lot. They would truly love what we've done to the house!
The Vernon Family
Dear Gwen, REALLY want to say, it's the best to have you with me during this journey. I couldn't do it without you. Appreciated and have a great vacation.
Gwen, You made a complex process as easy on us as was possible - and with a great outcome. We thank you for being smart, tenacious and so wise.
Gerry Masteller and Winter Dellenbach
When the time came for us to sell our home, Gwen Luce skillfully guided us every single step of the way, and I mean every step! From getting comps to establishing a good but realistic selling price; from getting the house cosmetically ready to show, to getting it physically ready for sale (and that included inspections and recommendations for pro-active work on our part); from marketing to hand-holding, from open house through escrow--everything--every single detail was orchestrated and managed by Gwen with precision and expertise.
This petite little whirlwind is incredibly savvy about the market, the neighborhood, resources and procedures. She worked 'round the clock providing thorough, accurate, and sharp direction with the utmost integrity. Gwen gets the job done and gets results--admirable qualities at any time, but in this market, worth their weight in gold!
Susan Ogren and Mike Bastian
When we began asking our friends to recommend a realtor to help us sell our house (we knew of no-one ourselves), my friend (born and bred here) said, “Gwen Luce”. I asked, “Do you have some more names, she looked at me and said, “You don’t need more names!”
And so our journey with Gwen Luce began – our first impressions were, “Wow, what a delicate nymph-like petite and beautiful person she was!” Well, were we unprepared for what was waiting for us! In fact, the past three months have been life altering for us both. We found in Gwen a strong, gentle, personable, warm, honest, ethical, respectful, committed, passionate, dynamic, articulate, organized and brilliant human being with the most amazing communication skills. We knew instinctively, despite the state of the housing market, we would sell our house quickly and well once it went on the market. Indeed – from the day 869 Embarcadero (yes – Embarcadero Road, Palo Alto) went on the market, to the day we sifted through 20 (yes, twenty) offers, was 8 (eight) days! It was well over the asking price –more than we could ever have expected.
Our journey with Gwen involved a seasoned, professional and (again) brilliant, realtor with a talented, dynamite, experienced, and responsive team (photographer, designer, administrative assistants, garden “ladies”, etc.) who followed through and delivered without exception. Under her leadership our house was prepared, refined and polished to perfection. Yes – our realtor was so committed to us, that only the best preparation would work for her. And her team knew it. They gave everything. We felt from the beginning to the end of the preparation and selling process that we were the center of the universe for this team! Needless to say, we had to do our part - we had a laundry list of to do’s (from sweeping the leaves outside to picking wilted petunias). The standard was perfection. We often wondered if Gwen ever slept or rested, so complete was her devotion to selling our house as best as she could – she gave everything.
The journey with Gwen was a humbling and uplifting experience. In her way of being – on the job or off – she is an unwitting mentor and role model on how to live life with integrity, passion, commitment, dedication and service. Because yes – selling our house seemed more like a service to humanity than a job.
Thank you Gwen, for the privilege of walking this path with you. We will never be the same! Only the better for it.
Jacek and Desiree Maitan
Great News! You did an outstanding job - as usual. Thanks for everything. Have a great vacation.
This summer, I began to pursue residence in The Forum. After several interviews with the sales staff at The Forum, I decided to seek admission. I called you to seek your involvement to sell my townhouse if I were to move.
During my negotiations with The Forum, and prior to signing as my agent, you provided counsel to me regarding the implications of my intent. Specifically, you wanted me to be aware of the difficult economic circumstances prevailing at this time, and the potential risk of obtaining a buyer for my property. You also provided counsel regarding my negotiations with The Forum, and obtaining interim financing.
On August 1, 2008 I entered an exclusive agreement for you to sell my home. When I signed a contract to purchase a unit at The Forum, you advised me that time for selling my home was critical, and encouraged me to accelerate my move.
What followed was a whirlwind of inspections and repairs, with a veritable stream of competent contractors and stagers. You were in constant contact with me to inform me of progress, and obtain my approval for various actions.
You worked with me for hours to prepare the myriad of disclosure documents which were foreign to me. Preparation of property by your stagers was instrumental in creating an attractive appearance. You involved your associates to establish the listing price, an extremely critical factor.
The property went on October 13. After only 10 days, we received two offers, both at a slight increase to the asking price. We closed escrow on November 7.
This was a time of major upheaval in the securities and real estate markets. Your expertise and counsel were instrumental in obtaining a satisfactory conclusion during a very unsettling environment. I am fortunate to have had the benefit of your service.
You have my unsolicited and enthusiastic recommendation.
We are forever indebted to you; the way you went about selling our home on Interdale Way was absolutely amazing! You are truly the best!!!
Best regards, Rose Gray
You are wonderful.
Great, I wish we had more professionals like you. Thank you, Steven
Just wanted to thank you for all your hard work and the successful sale of South Fork. You did a great job in the face of some incredible obstacles. Hope SF is the exception, not the rule.
(Son of Pulitzer Prize-winning author, Wallace Stegner, regarding the sale of his parents’ home, 13456 South Fork Lane, Los Altos Hills, CA 94022)
Wanted to thank you again for the wonderful job you did for Carol Ann. You are a real pro. Thanks.
Thanks for all your HARD work – we are so happy the house is sold – you did a great job!
Laura and I will always be grateful for your kind assistance in buying and selling our dream house.
I am so grateful we had your help, knowledge, and compassion throughout our rent and sell process. Your heart was in our home and our lives.
Thank you once again for the splendid result you achieved on the sale of my parents’ house. What an enormous amount of work you did on our behalf. You gave us seemingly unending aid in helping us prepare the house for the market. We did not know what to do or who to call. As soon as we called you, though, help was on the way: a continuous stream of experts, estimating, fixing, and preparing. We are amazed that you know so many competent people who are able to respond so quickly. And all the effort, and thoroughness, to prepare that magnificent disclosure and marketing packet given to nearly twenty prospective buyers. Your outstanding professional insight into the market resulted in multiple offers, including the extremely clean and professional offer we accepted. We are pleased for both the buyers and ourselves. Closing was simple and went through without any hitches. I am glad we worked with you and got this job done right.
Thank you so very much for the expert knowledge and care shown by you during the sale of our home at 3589 Laguna Avenue in Palo Alto. Chief Indicator of your success is that we received above the asking price, with a back-up offer too! But the most important element of success was your undivided attention and sterling professionalism as you overcame each obstacle. Sure, it is a team – but you were the team leader. You guided us through an experience that was both satisfying and enjoyable....We will strongly recommend your services to our friends in Palo Alto and the immediate vicinity. We will tell them how you spend sleepless nights making the process of selling a home enjoyable.We can’t thank you enough for all your hard work - you’re the best! (I can’t believe you got John to clean out his office – I’ve been trying for years!) You were a real answer to prayer in our lives, and made the process very enjoyable. We will continue to recommend you to our friends.
Of course you know that we are thankful for you – the least of it being that you sold our house within 4 weeks of saying hello at our front door! We have been enriched in many ways. On a tangible level, with so many excellent resources. And on a life level, we are inspired by your drive, competence, and heart. Look forward to having you in our neighborhood and our life.
Dear Ms. McPherson:
I have worked with Gwen Luce on more than fourteen transactions over the past ten years. She has always been extremely professional, thorough and dedicated. I consider her work of the highest caliber. Gwen’s disclosure packages speak for themselves and reiterate that she is the best! I absolutely recommend her to anyone who is considering selling his or her home.
When it came time to sell our family home it was very necessary that our house be sold “As Is” and that the transaction be done as quickly as possible. Gwen completely understood our situation and requirements and was also most helpful dealing with the City of Palo Alto over what might have become a major problem. She introduced me to someone who was interested in our property and escrow closed in a little over 30 days. All of the necessary documentation and inspections were meticulously taken care of and completed on a timely basis. I am certainly more than pleased at having met and worked with Gwen and do not hesitate to give the highest recommendations for her.
Where to begin? At the beginning, I suppose. From our first phone conversation I knew you were going to be the one to ferry me across a wide river of concern I had regarding the selling of my parents' home. Your sensitivity to my mother’s illness, your honesty and directness, and your comforting manner were the signs I was looking for. Thank you so much for helping our family through a potentially painful and definitely difficult time. Your patience, willingness to accommodate, and good humor made selling my parents' house one of the best experiences I’ve ever had doing business. And then there were the nuts and bolts of the business. I live next door to a real estate agent of whom I think the world. You have entered into that pantheon. You are the most thorough person I have ever met, and that includes my dad! Your research and organization are outstanding. But most impressive is your knowledge of the territory and your ability to find the right deal. I am so confident that my parents did the absolute pinnacle best they could do on their house. You have ensured the comfort of their old age and my own peace of mind. I’ll miss knowing that I owe you a phone call or need to ask you a question. Our time was short, but sweet, as they say. I do, however, know where to find you and truly look forward to our next encounter. Thank you, Gwen. Thank you from the bottom of my heart. I hope that this holiday season finds you with the peace and comfort I am feeling as I write this. Happy trails to you.
I’d like to thank you once again for the wonderful result you got us when we needed a house for my parents. You did so many things for us while we were looking. I remember the heads-up you gave us about the house on Georgia Avenue so that we’d be ready when it came on the market. I was truly impressed by the way you arranged special expert inspections of the property while we were out of town visiting my parents. You got some real experts to do a time-critical job instantly. And your outstanding professional insight into the market and the bidding process meant that our offer was fair, acceptable, and accepted without problem. Both Leslie and I are grateful for the trust you felt in us, and we in you, that allowed you to represent us during the actual bidding while we were across the country caring for my parents. Closing was simple. Thanks for arranging to have all the parties to the signature conference come to our house, so our little boy could get his nap that day. My parents were able to move from New Jersey within one month, with confidence, due to the house cleaners and inspectors and preparers you recommended. I’ve only got one set of parents. I am sure glad we worked with you on our one-and-only-one chance to do this job right.
I am finally writing you this long overdue letter of thanks for all you did for Joe and me in our home-selling adventure. My mind went “south” (all the way to the pole) after escrow closed – actually I think my mind has been south for quite some time! I hope you will forgive me for the delay in writing our heartfelt thanks for the incredible job you did in the whole array of very complex steps towards a successful selling. These steps especially included the hand-holding that we needed, and you provided so willingly, all along the way. You responded immediately to all our phone calls and questions and came to our house to discuss every detail of every transaction, and gave reassurance to us in this often daunting task of selling one’s home. You were willing to spend countless hours late at night to make everything right, and I will never forget spending time together in the wee hours of the morning! You were honest in explaining the pitfalls as well as the possibilities in the market, and we highly valued your expertise in these matters. There is no one else we would have chosen to be our realtor, not only because you are such a good neighbor, but because of your wealth of knowledge and excellent reputation. Your efforts resulted in our realizing a very excellent price on our home from a family who appreciates the home and the community. We are so happy that a wonderful family bought our home, thanks to you. Joe and I are looking forward to his retirement this summer with an incredible feeling of satisfaction and anticipation. We have so much to be thankful to you for helping us in this most important step toward our goal of fulfilling retirement. Last but not least, we appreciated your good humor along the way. We shared some good laughs and had such interesting conversations!
People have been asking me if selling my condo wasn’t a harrowing experience. And I say, ‘no but then I had Gwen Luce, a terrific realtor.’ Giving the whole experience I felt I was in the hands of God. Certainly, I was guided in choosing you. Thank you for making me feel ours was a team effort – and a winning one, at that.
We’re settling in here on the Marin coast and there’s finally time to write and tell you how very much we appreciate the thoroughly professional and far-more-than competent job you did this past summer. Selling a home is never an easy task, and when it is a house that a family loves, and a community and neighborhood in which one has lived happily for fifteen years, it is doubly difficult. You were ever patient and kind with us, leading us carefully through the challenging process. At the beginning of our preparations for the sale we were sometimes overwhelmed by the necessary details, but it was your very attention to those details which ensured that all would go well. Your thoroughness was impressive (all those papers to go through and to sign!), and by the time of the open house everything had been accomplished. It all went smoothly and without a hitch. Many thanks, Gwen, for your unceasing cheerfulness, energy and determination. If you ever want some quiet time by the ocean, please give us a call.
Dear Wendy, Now that the dust has settled here, I wanted to drop you a brief note to tell you what a great job Gwen Luce did for us. (Of course, you probably already knew that!) We presented Gwen with a difficult and demanding time schedule, involving closing escrow on a new house in Incline Village in May, hosting a wedding here before moving on (also in May) and needing to get all of that accomplished before leaving for Europe on June 2. As a result of Gwen’s thorough planning and attention to detail, the results were awesome. We had nine offers, two of which were above our “dream” price. Gwen negotiated a quick close of escrow, the opportunity for us to lease back at no charge until after the wedding, and, to top it off, the buyers will take care of the tenting AFTER we move out. I could not be happier with the outcome. We sign off with Chicago Title on April 2nd, and here again, Gwen’s thoroughness paid off. I have executed a power of attorney, so that Bob can sign alone, since I will be in Los Angeles, welcoming our first grandchild! Congratulations to Coldwell Banker, for having a person of Gwen’s caliber on the team.
Dear Ms. McPherson: My husband and I would like to commend Gwen Luce on her fine performance in the recent sale of my father’s house. Gwen was diligent, steady, focused, detailed, coordinated and quite professional in an always pleasant, caring, and supportive manner. When we contracted with Gwen on January 18, we advised her of our pressing need to consummate the sale by April due to a tax consideration. Since the house was to be sold in an ‘as is’ condition, Gwen told us there were many inspections and disclosure reports to be acquired, plus, there were several items needing completion before going on the market. Gwen immediately put her “team” into action. Her sources for inspectors, contractors, and required services proved to be invaluable. Also, her able assistant, Steve Luce, was very efficient. The pre-listing items were completed in 14 days, the house was placed on multiple on February 2, offers were heard on February 11, and escrow closed on March 12 – well ahead of the April tax deadline. When the seven offers were presented on 2/11, Gwen skillfully presided with courtesy and professionalism. The ordeal was a bit emotional for me, since my 91 year-old father and deceased mother had purchased the house 30 years ago. I was very pleased when Gwen helped us decide on a Russian immigrant family, who love the house and have assured me they would always take good care of it. We would highly recommend Gwen to others, and will definitely request her services again in the future.
I read through the Magnolia disclosure and wanted to commend you on your professionalism and dedication in providing so much detailed information. This is the best disclosure we have seen on a residential property – complete, and very well prepared and presented. I was amazed to find you had highlighted dozens of relevant sections in the various documents. We have been actively looking for property in the area for a long time, and it is terribly frustrating to try reach the quick decisions required in this hot market with the limited and often incomplete disclosure provided by most realtors. Note that we have not bid on a number of very desirable properties simply due to the lack of adequate disclosure packages. I am sure that many other potential bidders are put off too. This is especially true in cases of property with unusual circumstances, like Magnolia Drive. I am sure that without your superlative disclosure, this property would not yield near its potential, even in the current market so favourable to sellers. Here’s to hoping that your example helps set a higher standard for others in the real estate business here.
We have been friends for many years, so it was natural for Frank and me to have you as out agent when we sold our home in Atherton and relocated in Portola Valley. We knew that you would do a wonderful job, but we had no idea how wonderful. You were incredibly thorough, professional and knowledgeable. In the rare instances when you had some questions, you were not hesitant to admit that you didn’t know and knew just where to look for the answers. As you well know, ours was a complicated situation, but thanks to your Herculean efforts we had all the data available and verifiable to prospective buyers when they first showed interest. This certainly, in part facilitated the quick turn around time which was, from start to finish, buying to selling, accomplished seamlessly in two weeks. Our thanks to you, Wendy McPherson and Landy Sikes for doing such a superb job.
This letter is to thank you for the wonderful job you did selling my Palo Alto house. After I had interviewed five other excellent agents in the area, you stood out in four areas. 1. Knowledge of my neighborhood 2. Network of excellent subcontractors 3. Organized approach 4. Strategy to get the highest price possible. Working with you turned out to be even better than I expected from the first interview. Your knowledge of the neighborhood was invaluable and necessary because you were easily able to defend the high price to the buyer’s bank appraiser. I enjoyed working with your network of subcontractors, from the initial inspection though roof repair, plumbing, detailing, landscaping, painting, floor refinishing and staging. Their prices were reasonable compared to others and their work was good and done in a timely manner. Your thorough organized approach and willingness to keep everyone on a strict timeline was very much appreciated. This ability is especially valuable to sellers who have demanding careers, children and multiple responsibilities. Although difficult to call in the 1996 ascending market, had I gone with the first agent who suggested I sell the house immediately as is, I would probably have gotten $360,000 at most. Taking your advice, I invested time and $20,000 with the resulting selling price of $445,000.
We are enormously grateful for all your efforts on our behalf and your meticulous attention to every detail. No one could ask for more. We’re so pleased that Brian and Stephanie Kaplan have bought the house. It will make leaving a little easier knowing that they like it so much. Many, many thanks again. We do appreciate all you’ve done for us.
With both of us working for the U.S. Geological Survey, Gary with the Office of Earthquakes, Volcanoes and Engineering, and Stacey with Water Resources Research Division, we constantly know of people either moving into the area, or "moving up" in the Palo Alto area, we have recommended, and will continue to recommend Gwen to people who want the "best" of real estate services. Gwen has already received one potential customer from us, as she just happened to stop by on moving day to say "hi" and ended up in a conversation with one of our friends who wants to sell his house next spring. He was very impressed with the speed that our house sold and after speaking with Gwen, very impressed with her suggestions for marketing his house.
Most importantly, Gwen became a good friend. We were sorry to see the sale finalized since we no longer have a daily excuse for contact with her or her sweet daughter, Christina. We still keep in contact-for a good reason, she is a good person.